How to overcome common community challenges

Working with hundreds of community leaders, we see a lot of the same challenges repeated in the lifecycles of so many communities. 

Some of these challenges might seem like giant hurdles initially but what we’ve also experienced is that none of these challenges are impossible to overcome.

Here are some common challenges and some solutions to steer you in the right direction.

Lack of community engagement among members

You’re likely not seeing any/the right kind of growth in terms of MAU/WAU and you’re concerned that this is because your members aren’t engaging with each other.

Solution

  • Create interactive content with a purpose that encourages members to take part via commenting/likes etc.
  • Use competitions and themes to encourage organic conversation.
  • Schedule posts, questions and polls focusing on what’s important to members and relevant to time stamps.

Can’t calculate return on investment (ROI)

You may not know how to calculate your ROI as a first step, or maybe you run a free app with no level of monetisation so you’re struggling to get any kind of financial return and you’re running the community at a loss.

Solution

  • Never rule out the idea of monetising, this could take place in the form of third-party investment, a subscription to your community or even promoting sponsored posts/folders from a brand that aligns with your values.
  • Consider running events and fundraisers with current community members and new ones, such as meetups.

No community visibility publicly

Your members only consist of individuals you’ve reached out to and you’re not seeing the organic growth you’ve hoped for.

Solution

  • Invest time and resources into learning about Search Engine Optimisation (SEO). Consider the current state of your screenshots, app name and description. Try to align yourself with high ranked search terms and keywords.
  • Encourage members to leave positive reviews online.
  • Share referral links to encourage members to tell their network.

Lack of community management skills

Even though you may be passionate about starting a community, you may lack the knowledge, time and skills it takes to set one up and keep it running and growing organically.

Solution

  • Spend time on the Disciple blog learning from our Community Guides and read Community management based books, such as ‘Get Together: How to Build a Community With Your People’ by People & Co.
  • Consider hiring a part time Community Manager or even appointing someone from within your community.
  • Use a content calendar to help schedule posts in advance.

 

We hope this gives you an idea of some of the straightforward ways you can overcome challenges you might be facing right now.