This simple plan will make it easy for any community host to plan their first 6 weeks of app content. This crucial period is the chance for you to get early adopters into the app and use high quality content to get them to stay.
✍Copy this text into your favorite word processor, or note-taking tool, then fill in the gaps. To help you understand how to use this content plan there is an example for a yoga community at the end of the plan.
To help you quickly produce content we have assembled as list of resources including sites to get images, stock video etc.
This page will help you find inspiration and ideas for content.
Six-Week Plan
Reminder (from a member perspective) of the purpose of the community:
Structure for Each Day of the Week:
Many hosts have a set pattern or structure to their app content, which means putting different types of content on different days of the week. This repetition not only makes it easier to create content but creates a feeling of ritual that improves the sense of belonging. The amount and length of the content depends on the purpose of the app. You may, as in our yoga example, have frequent, but short pieces of content. Or you may have longer content or a more defined approach if offering training or courses. You can also encourage member contributions with suggestions or contests, for example, share your favorite place to meditate, show us your best nature photograph, share your top out of the way places to eat in San Francisco.
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Topic for each day
Mon -
Tues -
Wed -
Thurs -
Fri -
Sat -
Sun -
What do I want to repeat at other intervals e.g. monthly:
Feature/theme/plan ideas:
Week-by-Week Plan
Week: 1
Starting date:
Mon -
Tues -
Wed -
Thurs -
Fri -
Sat -
Sun -
Notes:
Week: 2
Starting date:
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Tues -
Wed -
Thurs -
Fri -
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Sun -
Notes:
Week: 3
Starting date:
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Notes:
Week: 4
Starting date:
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Notes:
Week: 5
Starting date:
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Notes:
Week: 6
Starting date:
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Notes:
Lessons
What worked well, what didn't get much engagement. What ideas should you carry forward. what new ideas you got for content.
Content Plan Example for a Yoga Community 🧘
Six-Week Plan
Reminder (from a member perspective) of the purpose of the community:
Our community helps women, at all stages in their journey, lead a better life through yoga
Structure for Each Day of the Week:
Mon - Position of the week,
Tues - Feature, (simple intro, put a more detailed version into folders for subscribers)
Wed - Humpday meditation
Thurs - Yoga Workout for Beginners
Fri - Advanced Yoga Workout
Sat - Healthy weekend recipes (try and think of a cool name for this)
Sun - Livestream Yoga Class with Nick (make previous livestreams available for subscribers)
What do I want to repeat at other intervals e.g. monthly:
Every month - I want to host a live yoga event in London and publicize this in the app.
Feature/theme/plan ideas:
Soothing Poses For Pregnant Women
Yoga To Stay Fit While Traveling
Improving Sleep And Reducing Stress With Yoga
Reducing period pain with yoga
Improve your love life with yoga
Gentle yoga to reduce back pain
Week: 1
Starting date: 3 March 2021
Mon - Position of the week Warrior II or Virabhadrasana II
Tues - Yoga To Stay Fit While Traveling (offer 5 positions, the 5 more for subscribers)
Wed - Humpdate meditation - use one of Xia’s tracks with my voiceover
Thurs - Yoga Workout for Beginners, do a really gently flow for the first one, list 10 positions
Fri - Advanced Yoga Workout mix this up and focus on technical correctness
Sat - Healthy weekend recipes - Kung-pao cauliflower, Pumpkin rice, and light brownie
Sun - Livestream Yoga Class with Nick live from Croyden
Notes:
Position of the week should have: How to do it, Tips, and Benefits
Record meditation track on Sun, make it 12 -18 min
Ask for feedback at the end of the Livestream
Look for a better location for next week’s Livestream
Start planning events
Week: 2
Starting date: 10 March 2021
And so on
