The 4 pillars of content creation

Getting your content right is perhaps the biggest challenge for a community leader. You'll learn as you go but there are some things you can think about that will definitely help you.

Once you have members your content is what will keep them interacting with your community. You’ll be off to a flying start if you define the following points:


🎯 Aim

Think about what you’re hoping to gain from your content, the vibe you’re going for and the perception you want people to have when seeing your content.


✍️ Style and tone 

Are you trying to educate your members, or talk about serious events, or is the space filled with fun and laughter? Consider how that will impact the way you write and the visuals that you share.


⏰ Frequency and when to post

You want to hit the times when you know your members are likely to be online. Is that first thing in the morning or just before bed? Or do you need to think about touching multiple time zones? Also consider which days work best, especially if you have an event you’re trying to promote.


🖼️ Types of content

There are so many types of content to post: text, images, videos, polls, podcasts... What will work best for you and your community to create that ultimate engagement? Play around with tools like Canva and Unsplash which give you quick and easy access to great imagery. 


When you’ve figured out these points you’ll have a great foundation on which to start building your content. 


A tool we love:

Canva – this is a really useful tool that allows you to design your own graphics, documents, logos, social media posts, emails… the list goes on. It’s free and super easy to use (perfect for non-designers!).