Understanding your subscription insights

Want to understand your subscription insights at a glance? First you need to understand the data.

Subscription insights are designed to give an understanding of a subscriptions performance at a glance. By clearly displaying high-level data, informed decisions about subscriptions can be made easier and quicker. Firstly though, understanding the data is critical.

So what is this data telling me?

Total subscribers

The total number of subscribers currently paying to use the community.

This number includes members who have manually been given a subscription through the Console. Please note that this can also include deleted members who still have an active subscription.

Engaged Subscribers

The number of subscribers who have been engaged with the community in the past 30 days.

An engaged member is someone who is logged into the Community and opened the app. 

New Subscribers

The number of members who have subscribed to the community over the past 30 days. 

This number includes members who have manually been given a subscription through the Console. This number does not include members who have re-subscribed to the Community. 

Unsubscribed

The number of subscribers who have cancelled their subscription over the past 30 days.

Churn Rate

The percentage of subscribers who have unsubscribed in the past 30 days. This is calculated by the number of new subscribers divided by the number of unsubscribes over 30 days.

Billing Period

A percentage split of the payment frequency members pays for a subscription. 

Supported payment frequencies are monthly or Annual. If only one payment frequency is in place, the percentage will be displayed as 100%.

Subscription tiers

The percentage of members on each subscription tier in a community. This split includes non paying members. 

When only one tier is in place, a subscribed/not subscribed percentage split is displayed.

Payment platform

A percentage split of the payment platforms used to pay for a subscription in a community. This split is broken down into iOS, Android and Web.